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Concept projectIronwood Fabrication
- Industry
- Industrial Fabrication
- Services
- Website designPhotography directionSocial media managementGoogle Business
ironwoodfabrication.example
IronwoodCapabilitiesProjectsShopContactRequest a quote
Structural steel, built to spec.
Fabrication, welding and installation for commercial projects.
Request a quoteView projects
Challenge
Shops like this win work on reputation and referral. The website was a single page from a decade ago, and none of the finished projects were visible anywhere online.
Approach
- Lead with the work: full-width project photography instead of stock imagery.
- A capabilities page written in the language general contractors already use.
- A quote request form that asks for drawings, material and timeline up front.
- A monthly social rhythm built from shop photos the team already takes.
Mobile
IronwoodRequest a quote
Structural steel, built to spec.
Fabrication, welding and installation for commercial projects.
Social media
The monthly content plan built from photos the team already takes on site.
- Completed structural install
- Shop process, cut to weld
- Equipment and capability posts
- Crew spotlight
Intended benefit
A site that looks like the shop floor it represents, and a social feed that shows current work rather than an empty profile.